Two-Factor Authentication is often a dirty phrase for end-users – though that does not seem to hold true within the gaming community. It is not a stretch of the truth to say that gamers are a temperamental lot. We like things that work, and we hate change on principal. Of course, opinions can shift one way or the other, but that’s the basic foundation when targeting gamers as an audience: expect pushback. By that logic, you would be forgiven for expecting the same behavior when it comes to authentication security. Dangle a prize just out of reach and place a wall in front of it and people are going to get frustrated – gamers are no exception. When it comes to Two-Factor Authentication, however, gamers tend to be surprisingly blasé about the entire thing.
There is a very good reason for that.
Two-factor Authentication: Protecting What's Yours
Two-Factor Authentication is all about protection. The digital landscape requires a more thoughtful approach to proving identity, and 2FA is the logical answer to common identity problems. Simply providing something that you know (a username and password) is not enough to establish proof of identity – you need something more. You need something that others cannot steal or fake – a practice that is all too common in the gaming industry.
For gamers, 2FA is a blessing because the benefits far outweigh the potential annoyance. Gamers are a protective, proud, and often secretive lot – especially when it comes to our digital lives. Each account unlocks hundreds and thousands of hours of effort, planning, and personal accomplishment. Losing everything because someone managed to crack your password is heart wrenching – believe me, I know. For Gamers, losing everything that you have worked so hard for is one of the worst things that can happen. Adding an authenticator, or any other form of 2FA works wonders for preventing this type of attack.
Simply put: 2FA is a life saver.
Companies Serving End-Users
This belief is so wide-spread in the Gaming community, that most of the big names offer some sort of built in 2FA to ensure gamers are protected from start to finish. Some of the more popular companies to implement 2FA are:
It is not hard to see why these companies would go the extra mile to help Gamers protect their hard-won digital lives: when the customer feels secure, they will keep coming back. Gamers want to keep coming back. Knowing that there is an extra layer of protection in front of everything that we’ve earned over the hundreds of hours stored behind these credentials is its own reward. With that satisfaction and trust, we return to the companies that have done right by us.
No Different from the Rest
In that sense, Gamers are a stand-in for every other end-user that happens to be serviced by a company – big or small. End-users want protection, and they will tolerate the additional work if it offers the appropriate amount of offset to the inherent risk. 2FA is a balancing act – every environment will require different tweaks and modifications to provide the right synergy without leading to a revolt. Thankfully, solutions exist that provide a wide array of options for finding the right balance between usability and security.
It all comes down to two important factors:
- Knowing your audience
- Informing your End-Users
If gamers can be convinced to protect their personal investment, the same is true for other end-users. It comes down to the administrator knowing how best to convey that need and offer options that work for those users. Two-Factor Authentication is a blessing, end-users just need a prompt to see it.